I’m asked all the time, “How do I get to the #1 spot on Google?” It’s kind of like asking, “How do I fish?” A simple answer isn’t going to cut it.
There are literally hundreds of factors that influence where your website will land in the search results for any particular keyword. Here is the crazy thing about it: we don’t know exactly what they all are! The search engines’ goal is to give the user the best possible answers to their questions so they keep these factors under wraps to prevent people from taking advantage of the search results. There is a lot of money to be made with the top ranking keyword like ‘insurance’ or ‘attorney’.There is an entire industry that is dedicated to studying and testing these factors.
So with hundreds of ranking factors to worry about, how do we make Google love your site and rank it higher? The answer is search engine optimization or SEO.